Showing posts with label Kathy McDonald. Show all posts
Showing posts with label Kathy McDonald. Show all posts

Thursday, November 10, 2016

PEL Staff Members Moving On

Three of our PEL staff left us at the end of October. We are grateful to each of them for their service to PEL, and we rejoice with them as new chapters in their lives begin.

by Anne W. Anderson
photos courtesy of EC Marketing & Communication
 Julee Breehne has been with PEL for almost nine years and has worked in several admissions capacities, most recently as PEL's Assistant Director of Admissions. She has accepted a position as the K-12 Coordinator with the University of Florida's Innovation Station in Sarasota County.

Breehne, who began working at PEL's Sarasota campus in 2007 with center director Linda Johnson, moved to Florida after graduating from Miami University in Oxford, Ohio, with a degree in mass communication and broadcast journalism. She worked as a morning co-host for an Arcadia radio station and volunteered with the Sarasota Film Festival, which led to a position with the Sarasota Arts Council. She also worked as a tour coordinator and cast member for Florida Studio Theatre's Write-a-Play program, which performs plays for and teaches play-writing skills to elementary and secondary school students, and spent five years as development manager for Planned Parenthood of Southwest and Central Florida.

Breehne, who began a master's program ten years after completing her undergraduate degree, said she remembered "how weird it felt to go back" and could empathize with adults who were returning to college. But, she said, she quickly grew to appreciate the multiple challenges faced by many of the people she met who were returning to school. At the same time, Breehne said, what many people needed was just confidence.

"I have seen so many highly accomplished people -- heavy hitters in their fields -- who were intimidated and overwhelmed by the idea of going back to school," said Breehne."They saw academia as a foreign world. They just needed to see it in the terms they were used to. I might say, 'Remember when you ran for office or started that business?'"

Breehne said she often had potential students bring their families to admissions meeting.

"I loved it when they'd bring their kids and their husbands or wives," Breehne said. "All those people will be affected and have their own questions. It's important to gain their support, too."

Breehne also represented PEL at various education fairs and other events, and she has maintained connections with PEL graduates who have moved into various fields. This past May she wrote an article for The PEL Connector about Sarasota PEL graduate Trevor Harvey and his work with the Newtown Conservation Historic Project.

Breehne looks forward to bringing these multiple skill sets and all of this knowledge to her new work with the UF's Innovation Station engineering program. Breehne explained that UF and State College of Florida have an agreement allowing students to complete the first two years of their degree at SCF, then finish at UF. the goal is to encourage those students to bring their engineering skills back to the Sarasota County area in industry and entrepreneurial ventures.

"I will be working first with high school students and then younger students to interest them in engineering and to move them into that stream," Breehne said. "They have a vision and funding. We just have to make it happen."

Breehne said she is grateful for the "really, really great mentor" she had in Linda Johnson, who trained her to "see the person," and for the "endless possibilities" she sees in bringing her knowledge of a liberal arts education to a STEM-oriented program that includes digital arts as one of the possible majors.

But the biggest adjustment, Breehne said, will be working with a population that is at least half the age of most PEL students.

"I don't know if it will be easier or harder," Breehne said with a laugh, adding that she is looking forward to the challenge.

Breehne and her husband, Miguel, who is a test pilot and contractor with the Naval Research Laboratory, have a daughter, Eleenor, who is in kindergarten this year.

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Janice Writt, who has been PEL's Reception Coordinator for the past two years, has accepted a position as Accounts Payable Clerk in the Eckerd College Business Office.

Writt, who is from Virginia, earned a degree in Recreation, Health, and Tourism from George Mason University and worked at a community college while she was attending school. After moving to Florida, Writt worked as an administrative assistant at Alpha House of Pinellas County and did some event planning before coming to Eckerd PEL.

In addition to being the friendly face and sympathetic ear greeting people as they have come into the PEL office, Writt also has proctored the CLEP, DANTES, timed writing, and other tests; has managed the PEL Facebook account; has helped edit and develop the PEL websites, and has helped process admission records.

"Whatever pops up and needs to get done," is how Writt described her work.

"I have gotten to know people across campus," Writt said, "especially people in Foundations, because of the work I have done with the writing exhibits, and people in Marketing and Communication, because of the website and social media work."

Writt also has served as the PEL representative to the College's Staff Council.

Writt said she has enjoyed working in PEL. "It's been a good team of people who really care about the students," she said, adding that one of her favorite times is just before classes start. "That's when students bring in their stories to share," she said.

Writt understands what it means to go back to school, too, and to juggle a job and a family. She has been taking Business Administration courses, which she hopes will help her in her new position. Plus, she and her husband, Jeremy Writt, who is a multimedia and video technician at St. Petersburg College, are new parents to Jaxson, born October 25. They also have a 7-year-old Dalmatian named Dallas.

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Kathy McDonald, PEL's Director of Admission and Recruitment, has accepted a position as Network Partnerships Manager with the Florida College Access Network (FCAN), which is housed at USF Tampa.

McDonald, who is from Evanston, Ill., earned a bachelor's degree in Business Administration from Southern Illinois University and a master's degree in Management from Northwestern University. She worked for major corporations in the Chicago area, including Oracle, Kraft Foods, and AmeriTech, before opening her own coffee house and, later, a corporate gift business.

At the same time, McDonald was providing marketing consulting services and exploring questions of career-life balance in her book, Creating Your Life Collage: Strategies for Solving the Work/Life Dilemma. In the process, McDonald discovered an affinity for adult education.

"I liked leading workshops," McDonald said. "And I just loved adult education. I believe in the transformative power of adult learning."

Tiring of cold winters, the McDonald family moved to Florida in 2004. " That was the year of the hurricanes," McDonald said with a laugh, "but we stayed." McDonald worked for several years with Bisk, a company that works with colleges and universities to develop online education programs.

But it was writer Ann Patchett's appearance as keynote speaker at the 2013 Writers in Paradise conference that introduced McDonald to Eckerd College.

"I drove over to hear Ann Patchett," McDonald said. "And I thought, 'Wow, I want to work here!'"

McDonald joined PEL a year ago as the program's Director of Admission and Recruitment. She currently serves as second vice-president for the Tampa Bay Higher Education Alliance and, as a co-chair of the Senior HR special interest group of the Association for Talent Development, offered career-development workshops to businesses interested in offering education benefits to their employees. She also partnered with Mary Anderson, in the College's Career Services offices, to present lunch-and learn events to attract potential students.

"I continue to be amazed and inspired by our students," McDonald said. "They are juggling so much. The fact that they persevere and stick with it to graduation is pretty amazing."

In her new position with FCAN, McDonald will work with the regional cooperative networks that have formed across the state to help increase the number of working adults with post-secondary certificates or degrees. Comprised of business leaders, K-12 educators, higher education leaders, and community organizations, the local cooperatives work together to create stronger higher education pathways for under-served populations.

"Right now, the focus is on the K-12 pipeline and on creating a culture that values post-secondary education," McDonald explained. "But adult education programs also need to be part of this initiative, and I am excited to be able to advocate for adult learners in this new role."

McDonald and her husband, John, who is in real estate, have a daughter, Samantha, a freshman studying chemistry at the University of Florida, and a son, Liam, graduating this year from Middleton High School in Tampa. They also have three dogs, Sadie, the Javanese "elder stateswoman," Lucy, a Golden Retriever, and Ripley, a Border Collie puppy.

Anne W. Anderson is PEL's director of blended and online learning 
and is co-editor of The PEL Connector.

Friday, August 12, 2016

PEL Tampa campus hosts TBJL career transition workshop on August 31


Eckerd College's Tampa campus will be hosting a career transition workshop on August 31 for people considering making some kind of career change. PEL Executive Director Amanda Hagood said the invitation grew from a conversation between the executive director of TampaBay-Job-Links (TBJL), a non-profit organization that provides low-cost career counseling, and Kathy McDonald, PEL's director of admission and recruitment.

"We both serve on the board of Encore Tampa Bay, another non-profit organization whose slogan is "Connecting Boomers to their 'encore' careers,'" McDonald explained. "Eckerd's Tampa campus space is mostly available to such groups during the day, so we offered to host a TBJL event."

Whether someone needs help getting started, are thinking about changing careers, or are returning to work, "Switching Gears: A Roadmap for Career Transition" is designed to kick-start career transitions into high gear.

Led by Robyn Winters, M.A., a career strategist with TampaBay-Job-Links, this full-day comprehensive, interactive program can help attendees maximize the skills, values, and interests they already have and identify the next steps to take to get where they want to be.

Among the topics covered are:
  • Developing a customized “roadmap” for successful career transition
  • Ensure that résumés and LinkedIn profiles are dynamic and engaging to the reader
  • Navigate the career transition process using state-of-the-art tools and strategies
  • Increase networking and interviewing proficiencies
Attendees should bring their résumés and, if available, cover letters and/or business/networking cards. Lunch is on-your-own. The host site has a refrigerator and microwave, and various eateries are within walking distance.

For more information or to register, call (813) 344-0200 or email nikki@tbjl.org.

Note: This workshop is exclusively under the auspices of TampaBay-Job-Links and is their sole responsibility, although located at Eckerd College.

Monday, May 9, 2016

Out and About; Alumni News; Faculty/Staff News

Left: Julee Breehne, PEL admission counselor, attended a Transfer Fair for students who have earned their A.A. and are considering their next-step options. Pictured with Julee is Steve Ford, St. Petersburg College's Workforce Internship Program coordinator who also was working the fair, which was held on the Tarpon Springs Campus of St. Petersburg College. Julee and Kathy McDonald, PEL's director of admission and recruitment, attend similar education and career events on an almost weekly basis.









Right: Eckerd PEL's display at the GROW Financial Federal Credit Union Education Fair sponsored by the Tampa Bay Higher Education Alliance, of which Eckerd College PEL is a member.

Kathy McDonald, PEL's director of admission and recruitment, attended the fair, which was held in Tampa on May 4.





Alumni News

 

Forest Balderson '13 (Creative Writing) was honored recently when his poem "Dancing to Death" was selected for inclusion in plain china, the national literary review of undergraduate creative expression. The poem was first published in the 2015 Eckerd Review. Balderson currently is pursuing a master's degree in non-profit management and philanthropy at Bay Path University in Longmeadow, Massachusetts. 

Ed Mahon '86 (Business Management), who subsequently earned a doctorate in management (DM) from Case Western Reserve University in Cleveland and an MBA from the University of Tennessee, Knoxville, has written a new book, Transitioning the Enterprise to the Cloud: A Business Approach. More formally, Dr. Edward G. Mahon is the Vice President for Information Services and Chief Information Officer for Kent State University in Kent, Ohio.

Teresa Mast '15 (Business Management) has filed for the District 2 seat on the Sarasota County School Board. Mast was the 2015 PEL Commencement speaker.

Note: An alumni class includes all students who graduated between June of one year and May of the next year. For example, students who graduated in August 2015 are considered part of the Class of 2016.

What's new with you? Share your good news two ways:
  • Share your personal and professional updates by emailing us at pelsuccess@eckerd.edu. We reserve the right to format announcements to fit style and other considerations. 
  • Share Instagram Photos via live update on the Eckerd Alumni Engagement page by including the #EckerdNotes hashtag. 


Faculty/Staff News


Professor James Welch earned, this past month, a Ph.D. in Curriculum and Instruction through the College of Education at the University of South Florida, Tampa. Welch's dissertation was titled "Developing Ethical Leadership in the Post-Enron World: An Analysis of Business Ethics Education in National Liberal Arts Colleges in the United States" Welch holds advanced degrees in business management, business administration, theology and law. Welch, a Command Chaplain with the Army Reserve, also recently was promoted to the rank of colonel.

Monday, February 29, 2016

Eckerd College Career & Internship Fair April 13 PLUS How to Craft a Personal Career Path

Employers filled Fox Hall at a 2015 Career Services fair.
by Anne W. Anderson
Lunch & Learn photos by Craig Anderson

Looking for new career opportunities? More than 30 area businesses already have reserved space at the Eckerd College Career & Internship Fair to be held Wednesday, April 13, from 11 a.m. to 2 p.m. in Fox Hall.

Director of Career Services Grant Bailey said in an email he anticipates another 20 or so employers also will register. The companies attending represent a variety of fields including finance, marine science, research, technology, and sports.

"Currently registered employers include the Tampa Bay Rays, Tech Data, Northwestern Mutual, The Florida Aquarium, Statistics Solutions, and Mote Marine Aquarium," Bailey wrote.

Employers attend the Eckerd College Fair because they value Eckerd's reputation for fostering skills such as "collaborative leadership, innovation, analysis and critical thinking, problem solving, research, oral and written communication skills, and a commitment to service," according to the information sent to interested employers.

PEL students are welcomed, and students do not need to register for the event.

"Simply show-up in professional attire, as if you were going to an interview," Bailey wrote. He also suggested students bring copies of their resume, preferably in a nice folder.

Finding the right path to long-lasting career satisfaction

Kathy McDonald welcomes people to the Lunch & Learn.
Finding a job is only the first step to building a career. And there are different paths to building a satisfying career.

Not everyone is an Organizational Climber who needs to become CEO of their company to achieve career success and fulfillment, according to Kathy McDonald, PEL's director of admissions and recruitment, and Mary E. Anderson, career specialist with Eckerd College's Center for Career Planning and Applied Learning. Two other career paths, McDonald explained, are those of the Continuous Learner and the Master Craftsman (see condensed slide presentation below).

McDonald and Anderson spoke to almost 30 PEL students, alumni, and interested community friends who filled a conference room at the PEL Tampa campus on Westshore Blvd. this past month.

"Some people are organizational climbers," McDonald told the group as they lunched on a variety of wraps. "But there's only so much room at the top. Plus, not everyone enjoys being in management."

McDonald noted that most of us follow more than one path depending on the setting and on where we are in life. A person may be an organizational climber as a community advocate but find success as a continuous learner at work. Someone who begins a career as a continuous learner may discover a particular area of focus and become a master craftsman in that area.

Mary Anderson explains how to develop a personal brand.
"There's no line in the sand that says we must be one or the other," McDonald said in a follow-up interview. "What's important is that we consider the question of what is right for me at this stage of my career."

 Anderson agreed. "In today's age of global living and learning, everyone has to have traits of the continuous learner," she said. As jobs and fields become obsolete and as what defines a career changes, we need to retool ourselves to meet new conditions."

Anderson explained how to develop a personal brand based on the particular path one is following and then how to use that brand in a focused networking strategy.

Tampa campus office manager Craig Anderson (no relation to Mary) observed the free, Thursday noon session and found the information about networking particularly useful. "It wasn't just about career paths but also about how to work those paths into things like using social media effectively," he said.

PEL students and alumni have access to career help

Both current PEL students and PEL alumni can access the services provided through Eckerd College's Center for Career Planning and Applied Learning, Mary Anderson noted.

"We help students and alumni connect what they are learning or have learned in the classroom with how it applies in developing career strategies," Anderson said.

Both Anderson and McDonald, who identify themselves as continuous learners, maintain close connections with the business community and bring an immediacy to their presentations. McDonald, for instance, presented a similar workshop at the SuncoastHR chapter of the Society for Human Resource Management (SHRM) later in January.

"And I am continually monitoring emerging trends to spot new best practices in developing resumes and CVs," Anderson added.



To learn more about Eckerd's career planning services, contact Mary Anderson at 727-864-7832 (andersme1@eckerd.edu).

Kathy McDonald is the co-author of Creating Your Life Collage: Strategies for Solving the Work/Life Dilemma (2000, Three Rivers Press). Mary E. Anderson '10 has worked in the area of information technology and management for several nationally-recognized corporations.

New Eckerd website wins award; managing the email avalanche

Eckerd College's new website features lots of visual images.
By Kathy McDonald

Photos and screenshots by 
Anne W. Anderson


Eckerd College’s website. found at eckerd.edu, has more than just a fresh, new look and layout. It also is mobile friendly and streamlined.
And it won a Silver ADDY award in the Consumer Websites category last month from the Tampa Bay chapter of the American Advertising Federation (AAF). The Eckerd site competed with sites from all sorts of businesses across the Tampa Bay regions, not just those sites developed by other higher education institutions.
Designed by a St. Petersburg company, ClearpH Design, the website markets Eckerd College primarily to prospective residential students and their parents, while also featuring the colleges other academic and non-academic programs. The redesigned PEL website, eckerd.edu/pel, can be found under "More Offerings", which is at the top right corner of every page.

Another Eckerd marketing feature, personalized videos, designed by St. Petersburg's Roundhouse Creative Studio, won two Silver ADDYs -- one in the Branded Content category and one in the Innovative Use of Interactive Technology category.

According to Michel Fougeres, Eckerd’s director of marketing, communication, and web services who, with Sarah Richardson, Eckerd's digital marketing media manager, oversaw the year-long project, the new website was created for several reasons:

To create one mobile-friendly experience. As more users move to searching the Web from a smaller-screened smartphone or tablet, the site needs to be equally readable as on a larger-screened desktop or laptop. Plus, mobile-friendly sites have user-friendly features like hyperlinked phone numbers. Instead of having to punch numbers, users can click on the link to place the call.

Additionally, Google gives priority to sites that are mobile-friendly in determining which sites to list near the top of the list of a search, which means PEL, too, is now listed more prominently. This keeps the homepage focused on residential recruiting.

To streamline the site. “The old site had about 9,680 pages and other items,” Fougeres said. “Most of those were used by faculty, staff, and students. The new site has about 600 pages focused on promoting Eckerd College. Prospective students and visitors are less apt to land on a random page containing a van reservation form, for instance.”

Most internal pages used by faculty, staff, and current students have been moved to Google sites. For example, PEL’s main pages are part of the new website, but the Directed Studies and Writing Services pages are on Google sites.

To catch visitors’ attention. Technology users today expect a different look and user experience. The old site had fallen out of date in look and feel, leaving potential students with the impression our college might be out of touch as well.

“Users have come to expect visually rich website experiences that tell a story as much with images and video as with text,” said Fougeres. “This refresh was a real opportunity to capitalize on one of our key 'differentiators', our beautiful location.”

The new look also has been applied to print materials, which includes color updates, new design elements like gradients and hexagons that echo our historic St. Petersburg sidewalks, and a more modern font.

Where to find what you need

 

MyEckerd has a new look, and as with any change, it can take a while to become comfortable with the new layout. Anne Anderson, PEL director of blended and online learning, said she has had a number of people asking for help in accessing their email and in finding the list of links to campus sites such as the Library.
Gmail's screen confused some people.

Part of the problem wasn’t the fault of Eckerd’s new website, however.

“The same week Eckerd launched its new website,” Anderson said, “Google added a ‘new features’ screen that opened when people clicked on the gmail link in MyEckerd.”

Even she was confused at first. “It took me a few minutes to see the ‘Sign In’ link in the upper right corner—next to the more prominent ‘Create a New Account’ block,” she said with a laugh. A couple of people she talked to said they went ahead and created new accounts, not realizing they wouldn’t be Eckerd.edu accounts.

Left:  Connect to your Eckerd gmail account, the ECWeb, and Moodle by clicking on one of the three boxes in the lower blue/green bar. To connect to the old MyEckerd page of links to the Library, Banner, etc., click on For Faculty/Staff in the upper right corner. 

To check whether the campus is open or closed due to weather, scroll to the bottom for the Campus Safety Status. Also at the bottom, under Account Management, are the links to change your password or to contact the IT help desk.


Email Tips: If you feel buried in an avalanche of email when you open your inbox, consider opting out of some Eckerd list-serves. [Campus Events], [Clubs], and [CPS-Events] are used to communicate events, items for sale, and other non-official items.

One way to sort mail quickly is to use the search bar at the top to locate specific senders or topics. Folders can help, too.

Consider forwarding your Eckerd email to your personal email address, especially if you keep forgetting to check your Eckerd email. But don’t be too quick to delete mail—just mark it as ‘read’ and you will still be able to search for it if you realize you need it later on.

Who to contact if you see something that needs attention

 

While the website has been streamlined, Fougeres noted, some of the content still needs to be updated and sometimes glitches occur. If you find any errors on the PEL site, such as broken links, inaccurate or confusing language, or other problems – or if you have a suggestion -- please contact Kathy McDonald at mcdonakh@eckerd.edu.